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Welcome to Smart Inspiration. Inspirational reports brought to you by Smart Energy GB in collaboration with AMV BBDO and PHD.

A Collective Good

May 18, 2018

This week’s inspiration report takes a look at campaigns that are channeling a collective purpose and encouraging people to engage with a sense of ‘greater good’. This is a key moment for advertisers to consider their messaging and it’s impact upon the public; as while some advertisers are actively creating campaigns to tackle the bigger … More A Collective Good

Finger-Licking Crisis Management

April 12, 2018

Whether you’re Mark Zuckerberg or Colonel Sanders, the CEO of a charity, traditional corporate or tech disruptor, negative PR has the potential to cause serious harm to your brand. In this blog, I’ll be looking at how crises emerged and were (mis-)handled at United Airlines, Pepsi, Dove, Oxfam, Uber and Facebook. In contrast, the “great … More Finger-Licking Crisis Management

A Sustainable future

March 16, 2018

Following our H2 2017 competitive a couple of weeks ago, becoming evident within the sector was an emerging focus on the environment and renewable energy. While renewable energy as a concept is nothing new, energy suppliers are now readily taking it upon themselves to approach the renewable space in an upfront way. Beyond that, renewable … More A Sustainable future

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